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 SMS Based Solutions
Internet and Telecom are the two indispensable
methods of communication in today's fast moving world. More and more
organizations are working online to make themselves available 24x7
to the customers.
However considering the Indian market, the
penetration of mobile phones is as much as 80 times higher than the
internet. The mobile sector has grown from around 10 million
subscribers in 2002 to reach 240 million by early 2007, the rate of
market expansion being boosted by low tariffs, falling handset
prices and the highly competitive market that has been created by
the government and the regulator.
On the other hand, during 2007, there was a
significant surge in broadband subscribers in India on the back of a
similar surge in 2006; the total broadband subscriber base had
expanded by more than 300% to over 3 million in just two years;
however, this still only represented a 0.3% penetration of the
population.
The above facts clearly shows that with the
SMS Based communication system, companies could raise there target
audience manifold, compared to the Internet.
SMS based applications are the most prevalent
services in the wireless Internet world. SMS remains the most
efficient means of "pushing" content on to the mobile devices.
Realizing the significance of SMS based
marketing, Indian marketers are increasingly opting for mobile
marketing techniques to connect with their target audience. With the
ever growing mobile subscribers in the country, the concept of
mobile marketing is rapidly gaining momentum.
Almost all major banks, these days, provide
facility to check bank balance, do stop payments from SMS to their
clients. Most banks send SMS alerts to the customers to remind them
the due date for credit card payment or loan EMIs.
SMS is being extensively used for CRM solutions
like loyalty building programs, surveys, repeat business generation
and providing information access to the customers.
Many organizations opt for SMS Based Solutions
that provide alerts on the mobile of their executives ensuring that
they are powered with latest information, wherever they go.
New Conceptz provides a host of SMS Based
Business Solutions that can revolutionize the way your customer see
your organization. Following examples outline some of the endless
possible SMS Based Solutions we can offer:
SMS Verify:
A token based authorization system to make
confidential information on your website highly secure.
How it works:
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The authorized
user logs on to your website using the account password.
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A SMS containing
the login token is sent to the user mobile instantly via the
website.
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User can continue
only after entering the unique time bond login token that expires at
the end of user session.
SMS Manage:
Making the day to day data collection and
processing tasks simpler. Collect customer data and feedback, run
SMS Based voting and much more.
How it works:
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You advertise your
SMS collection number and request for the information required along
with appropriate keywords if necessary.
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New Conceptz
collects, processes and formats the collected data and forward it to
you in a ready to consume information format.
SMS Informer / CRM:
Save money and manpower by automating routine
customer queries via SMS Informer / CRM and at the same time make
the information available 24x7 to the customer.
How it works (Scenario# 1):
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Customer sends a
request along with appropriate keyword from his registered mobile.
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The request is
processed, on the basis of keyword supplied, at the server.
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User receives the
required information back on his mobile via SMS.
How it works (Scenario# 2):
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Customer sends a
query along with complaint registration keyword from his registered
mobile.
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The request is
processed, and the query is saved in the customer support que for
the support staff to review.
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The query gets
updated on the CRM section of your website so that both, the
customer and the support staff, can keep a track of process.
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Customer is
provided with the complaint reference number that could later be
used by him, to track the status of his query, online or via SMS
SMS Watchdog:
Stay informed, stay alert and stay safe!! that's
what SMS Watchdog is all about. Imagine how hard the things would go
if your web server database log runs out of space at the monthly
closing time, if your server gets off the network at a critical time
of the day.... there are many events where you would feel the need
of being informed on time to keep the problems at bay.
The concept of SMS Watchdog keeps all your
worries away by sending critical information and real time status of
various events, that keeps you worried, to the concerned staff, so
that any issues could be dealt with in time. You may think of
endless possibilities where you would like SMS Watchdog to keep an
eye!!
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